Lunimae Strategy & Systems Design — an online business manager for web designers
Refreshingly boring systems for a surprisingly fun web design business.
Helping burned-out brand and web designers put down the matches with smarter strategies, stronger systems, and backend support.
You should be running a business you love—not running yourself into the ground.
But between looming project deadlines, revisions that drag out forever, and constant scope creep (not to mention feeding the marketing machine so you stay fed), your brain feels like the pinwheel of death RN.
You know you need systems. You know you need support. But you can’t seem to have one without the other, so it’s hard to even know where to start.
Instead, you’re always playing catch-up—and the cracks in your workflow are starting to show.
Get your life back (and give your computer a break)
To have more white space in your life, you need a calmer way of doing business. That starts with zooming out to look at the big picture, not just chipping away at your never-ending to-do list.
You need someone who sees your creative vision as clearly as you do, who can light the path to get there, and who thrives on making it happen.
Because you’re already an amazing designer. And you’ve built an impressive business from scratch.
Now it’s time to build your freedom.
Our Services
Let’s design your dream business
Simplify your systems, elevate your client experience, and knock out your “one day” wishlist projects. Lunimae works on retainer so you’re always supported, never solo.
The Mini
I’m chill, let’s go slow & steady
For the business owner who’s not feeling the heat (or is dipping their toe into outsourcing), we’ll tackle tech updates and process refinements so you can better handle projects and client communication on your own.
The Full
Hand me the fire extinguisher
Yes, we’ll put out the fires, but we’ll go upstream on your goals, too, with right-hand project management, systems design, tech buildout, and hiring support for booked-out designers ready to scale (the calm way).
Oh Hey!
I’m Erin, an OBM for web designers
(THAT’S SHORT FOR “ONLINE BUSINESS MANAGER.” NOT THE SAME THING AS A VA, BUT I’LL TOTALLY HANG WITH YOURS.)
Creative CEOs usually come to me when their batteries are at 1%. They’re juggling multiple projects without supportive systems, and they don’t know how to delegate or automate—let alone scale their business.
I created Lunimae to help passionate founders like you light the path toward a creative vision that recharges your batteries.
It’s like having a second screen for your brain—one that gives you the space and energy to design your dream business.
What other designers are saying…
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“Erin completely reworked the way my business runs and helped give me my life back.”
Hannah Luiz
Novel Marketing -
“The amount of freedom from my mental load has been huge.”
Kate Christy
Folk Founded -
“I’m excited about being able to work even more on the things that I’ve been wanting to do for years.”
Erin Alexander
Product Powerhouse
Roll those shoulders out
Let’s tackle your biggest challenges together
You’ve honed your craft. Time to sharpen your CEO skills. (Boring never felt so good.)
“I wish I had worked with Erin years ago…”
Laura Grant
Founder of Laura Grant Design
“Since working with Erin, I’ve felt more creative and had a lot more focus on the design side of my business. I am in awe of how easy my workflow has become.
It would have taken me a year to set up all the support we set up together in my 90-day plan. And even then, I would have second-guessed whether or not it was effective, because I would have done it all alone.
If you’re an overloaded creative business owner and want to outsource your administrative work, talk to Erin. Her systems have made my studio something I will enjoy working on for life.”
Swipe my quick-start guide to making your next best hire
Who should you hire for your web design business? A junior designer, VA, OBM, or SMM? In this guide, you’ll find my best hiring tips and questions to ask before bringing a new team member on board.