S1:E5 How to Write a Podcast Page


Meet your Season One Co-Host: Caitie Cupples

Caitie is a copywriter who bravely volunteered to be the first cohost and come with me in my messy journey to launch a podcast without overthinking it (too much).


It takes real skill to be a copywriter! I have spent HOURS writing copy for my own services and podcast, but can’t come close to what a real copywriter can cook up.

In this peer coaching episode, Caitie helps live edit the draft of the Two Desks Down podcast page. Listen in to hear where it started, what tips Caitie suggested, and take a peek to see where it ended up.

This is the perfect episode to tune in if you’re looking for copy editing tips as you write your own podcast page.



During our episode, Caitie shares some tips on writing not only a podcast page, but any website copy.

  • Record the podcast (or do the offer) before writing the page to better craft the message

  • Read it out loud to notice what’s happening

  • What to put on a podcast website page

  • Thoughts on putting a gif on a page

  • Buttons everywhere

  • Copy is roughly designed to support the web designer

  • Podcast pages vs. Sales Pages Copywriting

Want to join the conversation? DM Erin and Caitie on Instagram with your thoughts!



CHAPTERS

  • 00:00 Texting vs. Talking: Communication Preferences

  • 01:13 Spelling Struggles: The Challenge of English

  • 03:25 Morning Routines: Waking Up with Kids

  • 05:03 Aspiring Authors: The Dream of Writing Children's Books

  • 07:42 Crafting a Podcast Page: Writing Tips and Strategies

  • 20:04 Podcast vs. Sales Page: Key Differences in Writing


Mentioned in the Episode:


I’m your host, Erin!

Systems pro, avid fiction reader, and new Portugal resident

It takes a minute to get to know the real me. So when I decided to start a podcast, I knew it had to be different than your usual show. While most guest-led episodes limit us to just one conversation, I wanted Two Desks Down to be more than that.

Here, you’ll learn you aren’t the only one having that problem, business advice from experts, and what books to add to your TBR.

two desks down

This is the small business podcast where you can drop in - just two desks down - to get advice from people who get it, make a new friend, and have some fun. Every season’s a new guest. Every episode is less than an hour. And every single one’s a good listen.

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S1:E6 Don’t Let the Robot do the writing. When to use AI in your Business

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S1:E4 Puking Will Ruin Your Schedule plus other Scheduling and Time Blocking Tips