S1:E6 Don’t Let the Robot do the writing. When to use AI in your Business
Meet your Season One Co-Host: Caitie Cupples
Caitie is a copywriter who bravely volunteered to be the first cohost and come with me in my messy journey to launch a podcast without overthinking it (too much).
In a very hot topic right now, Caitie and I discuss when it's appropriate to use AI in your business and when you might want to stick with your human brain.
As tempting as it may be, it’s better to struggle through the writing process than let AI take over. The human element is why people hire you, and that isn’t what shows up when you let AI take the wheel.
While there are always nuances, it’s better to use your own mind. “But all that being said, there's still a lot that you miss out on when you let the robot do the writing.”
During our episode, Caitie has her soapbox moment where she talks about why it’s not a good idea to use AI to write your copy.
“I would rather read your maybe messy, maybe disjointed thoughts than like a perfectly organized, optimized email from a robot.” - Caitie
We talk about the affordability of AI vs. a professional copywriter and how to overcome those challenges. One tip is to ask your bot to prompt you, but not to provide examples. This would allow you to not start from a blank page but also not be influenced by the examples written by AI.
This is a new evolution and we reserve the right to change our minds at any point on AI!
Want to join the conversation? DM Erin and Caitie on Instagram with your thoughts!
To learn more about Caitie:
Website: www.caitiecupplescreative.com
Newsletter: www.caitiecupplescreative.com/subscribe
Instagram: www.instagram.com/caitiecupplescreative
CHAPTERS
00:30 The Evolving Conversation on AI Copywriting
03:12 Navigating the Nuances of AI in Copywriting
06:00 The Importance of Authenticity in Copy
08:50 Overcoming Creative Blocks with AI
11:45 The Balance Between AI Assistance and Human Creativity
14:19 Privacy Concerns and the Future of AI in Business
Mentioned in the Episode:
Jess Creatives Online Business Survey - https://jesscreatives.com/blog/state-of-online-business-2025/
The AI post Caitie mentioned when her husband was overheard by ChatGPT https://www.instagram.com/p/DVRvxTSkgv6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
I’m your host, Erin!
Systems pro, avid fiction reader, and new Portugal resident
It takes a minute to get to know the real me. So when I decided to start a podcast, I knew it had to be different than your usual show. While most guest-led episodes limit us to just one conversation, I wanted Two Desks Down to be more than that.
Here, you’ll learn you aren’t the only one having that problem, business advice from experts, and what books to add to your TBR.
two desks down
This is the small business podcast where you can drop in - just two desks down - to get advice from people who get it, make a new friend, and have some fun. Every season’s a new guest. Every episode is less than an hour. And every single one’s a good listen.
