Meet your Season TWO Co-Host: Alexa Howell
Alexa is a brand strategist and business mentor for small business owners who want to grow their business in a way that feels aligned, authentic, and without burning the candle at both ends of the stick.
Resisting any type of structure in your business will send you down a wild path. On the final episode of Season 2, Alexa and Erin discuss the best ways to approach structure without creating a cage.
Time tracking, experimentation, and analogies can help break you free of overwhelmed, unscheduled chaos. If you are a creative who needs space to build, structure is actually what will provide that freedom if implemented properly.
“Creativity often asks you to think outside of the box, but it never defines the box in the first place. When we define the box or even provide ourselves a little bit of structure, it gives us something to jump off of instead of having to start from scratch all over again.” - Alexa
.
To learn more about Alexa:
Connect with Erin:
Mentioned in this Episode:
The Ordinary Business Network TheOrdinaryBusiness.com by Jess Creatives
Chapters
00:00 Journey into Unqualified Success
00:06 Introduction to the Podcast and Host
03:13 The Balance of Structure and Creativity
04:50 Alexa Intro
05:51 The Ordinary Business Network Promo
06:14 Defining the Box for Creativity
08:56 Overcoming Overwhelm with Structure
11:59 The Power of Brain Dumps and Parking Lots
15:02 Time Tracking: A Tool for Freedom
17:44 Delegating with Clarity
22:38 The Importance of SOPs in Business
23:10 Transforming Limitations into Opportunities
25:26 Creating Effective Marketing Systems
27:31 Understanding Marketing Pillars
30:32 Balancing Business and Life
32:34 Sustainable Business Practices
33:58 Planning for the Unexpected
36:07 Establishing Emergency Protocols
41:05 Containers vs. Cages in Business Systems
I’m your host, Erin!
Systems pro, avid fiction reader, and new Portugal resident
It takes a minute to get to know the real me. So when I decided to start a podcast, I knew it had to be different than your usual show. While most guest-led episodes limit us to just one conversation, I wanted Two Desks Down to be more than that.
Here, you’ll learn you aren’t the only one having that problem, business advice from experts, and what books to add to your TBR.
two desks down
This is the small business podcast where you can drop in - just two desks down - to get advice from people who get it, make a new friend, and have some fun. Every season’s a new guest. Every episode is less than an hour. And every single one’s a good listen.
